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The Extra Mile
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Clifton Park, New York 12065 United States
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NFL ONLINE POLICY. NEW NFL ONLINE POLICY
Recently the NFL announced their online distribution policy and they have asked all licensees to implement these changes effective April 1, 2016. The policy guidelines will create change in our industry but fundamentally the value of NFL merchandise will be enhanced long-term. I will share the key business issues outlined in the NFL online policy and ask that you begin making the necessary changes to your business to be in compliance: 1.Authorized customers and retailers can sell NFL merchandise in their brick & mortar stores and offer the same assortment online on their own website. 2.Each online retailer must have at least one clear image of the NFL licensed product and include the licensee name in the detailed description of every product. 3.Retailers or customers are not authorized to sell NFL products under a third party URL. This is the most significant change identified in the policy. 4.Retailers or customers can advertise the availability of NFL merchandise on a third party site, but the ultimate transaction for the NFL products will need to occur on the retailer's own website. 5.NFL trademarks and team logos cannot be used on websites for navigation without the written consent from NFL Properties. 6.To combat counterfeit merchandise, the NFL is requiring that tools exist that will enable an instantaneous takedown of unauthorized or counterfeit products. At a minimum to have it removed within 24 hours.
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